Your storefront
Themes, your brand, navigation, pages and what shoppers see.
Choose a theme
A theme is the design your online store wears. Preview one, add it to Draft themes and work on it while your current theme stays live, then publish it when it is ready. Your menus, your brand colour, your policy pages and the words on your About and Contact pages stay yours whichever theme is live.
Your brand colour and logo
Your logo, your browser icon, your brand colour, your social links and whether your online store shows "Powered by Shoponent" all live on the Brand tab of Settings then General, and one colour is enough because the rest of the palette follows from it.
The storefront editor
Customize opens your online store with an editing panel beside it. Add and reorder sections, change their text, images, colours and spacing, set your brand colour and fonts, and nothing reaches shoppers until you publish.
Shop the look and Our branches
Universal has two sections no other theme has, under This theme in Add section. Shop the look pins up to six products to one photograph. Our branches shows the locations shoppers can choose, with their addresses and opening hours. On Professional and Scale, with the storefront editor.
The links in your header and footer
Build your own header and footer menus under Online Store then Menus. Every change to a menu in use shows on your online store when you save it, on every plan, with nothing to publish.
Pages on your online store
Online Store then Pages lists every page on your online store, on every plan, grouped by what it is. Open one to change its words, how it appears in search and whether shoppers see it, with one Save. Adding your own pages is on Professional and above.
Your policy pages
Every store carries a privacy policy, a shipping and returns policy and terms of service. They are published in your name, they are always linked from your footer, they can be edited, and they cannot be deleted.
Write blog posts
Online Store then Blog posts is where you write your online store's journal, on Professional and above. Put your own products in a post, and readers open each one in a quick view, buy it and keep reading.
Let shoppers chat to you on WhatsApp
Add your WhatsApp number under Integrations, WhatsApp chat, and a chat button appears on your online store. Messages open in the shopper's own WhatsApp, so there is nothing to install and nothing to pay per message.
Your contact form and where messages land
Your Contact page's words, the contact details it shows and its form are all under Online Store then Pages then Contact, on every plan. Everything a shopper sends arrives in your Enquiries inbox, and optionally in your email as well.
Collect newsletter signups
Turn on signups in Settings, Newsletter and shoppers can join your list from several places on your online store, from checkout to their account, confirming by email before they are on it.
Your checkout settings
Settings then Checkout decides whether shoppers can check out without an account and how long an unpaid order waits, with abandoned checkouts on Professional and your own checkout banner and questions on Scale.
How tax works on your prices
Your prices already include tax. Turning tax on does not add anything to what a shopper pays: it records the tax portion of each order and discloses it beside the total.
Not selling on Shoponent yet?
Create your store and follow the setup checklist. Everything in this help centre applies from your first day.
Still stuck?
Email support@shoponent.com with your store name. We read and answer every message.