The free trial

A new store starts on a trial when founder pricing is closed. It needs no card, it runs the plan you chose in full, and it ends on the date your Billing page shows unless you pay before then.

How it works

Available on every plan · Updated 12 September 2026

Also asked as: when does my trial end · trial ended what happens · trial without a card · pay before the trial ends

When founder pricing is not open, a new store can start on a free trial: Start free trial on the plan page, no card needed. While founder pricing is open there is no trial, because the founder price is paid from the start; see Founder pricing.

What a trial is

The trial is the plan you chose, in full, for the trial's length. Your Billing page shows Free Trial Active with the date it ends and the days left, and your plan card is marked Trialing.

Billing & Subscription during the trial
The trial notice, with the end date and days left

Everything works as it will once you pay: the storefront takes orders, the checklist ticks, staff can be invited on plans that include them. Home shows nothing special during the trial.

Home during the trial

Paying before it ends

You can pay at any time from the Billing page; the paid period starts when the trial would have ended, so paying early never loses trial days. Reminder emails go out as the end approaches.

When it ends without a payment

The subscription becomes unpaid: premium features lock, orders and products stay manageable, and the storefront goes offline because nothing was ever paid. Nothing is deleted. Paying from the Billing page brings everything back at once; see Renew or reactivate your subscription.

Changing plan on a trial

Nothing has been paid on a trial, so a plan change, up or down, applies at once and costs nothing: your trial carries on, on the new plan, and you pay that plan's price when you subscribe. See Change your plan. Add-ons bought during a trial activate immediately and are billed when the trial ends, as the notice says.

If it does not work

  • Start free trial is not offered: founder pricing is open, and the plan page shows Pay now instead.
  • The trial ended early: check the end date on Billing against today; the trial runs to that date exactly. If they disagree, email us with your store name.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.

Still stuck?

Email support@shoponent.com with your store name. We read and answer every message.