Founder pricing

A locked price for the stores that subscribe while the founder window is open. It is a snapshot taken on the day you subscribe, and later price changes never touch it.

How it works

Available on every plan · Updated 12 September 2026

Also asked as: does my founder price change · founder pricing ended · locked price · no free trial

While the founder window is open, a new store pays the founder price for its plan and keeps that price for the founder period, whatever happens to the standard price in the meantime. The window's closing date, the period, and the prices are on the pricing page, which reads them from the same place the sign-up does.

The pricing page

How the lock works

  • It is taken on the day you subscribe. The founder price is written onto your subscription at that moment. If the standard price of your plan changes afterwards, your renewals do not.
  • It follows you between plans. Changing plan while the lock runs takes the founder price of the new plan, not its standard price.
  • It ends when the founder period ends. From then on you pay the standard price for your plan at the time. You are told before it happens.
  • There is no trial while the window is open. The plan page shows Pay now rather than Start free trial, because the price is paid from the start.
The pricing page's own answers about founder pricing

After the window closes

A store that subscribes after the closing date pays the standard price and starts on the free trial. A store that subscribed before it keeps its lock; the closing date changes nothing for it.

If it does not work

  • Your renewal shows a different amount from the one you locked: email us with your store name and the date you subscribed. The locked amount is on your subscription and we can read it back.
  • Start free trial is not offered: the window is open. Pay now is the path in.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.

Still stuck?

Email support@shoponent.com with your store name. We read and answer every message.