Add your first product

Add your first product is the first open row of the setup checklist on Home, marked Next. Choose the row and the product form opens; when you save, you are brought back to the checklist with the row ticked.

The same form is behind Products → All Products → Add product, and behind the round button on a phone, so nothing here is special to the first product.

1. Give it a title and a description

The form is headed New product. The two fields it insists on are Title, the name customers see, and a price. The description is optional and takes formatting: bold, italics, lists.

Media takes photos: drop them on the box, choose upload, or Choose from files to pick from what you have already uploaded under Files. Images only: JPG, PNG, GIF or WebP, up to 10 MB each. The first image is the cover, the one shown in listings; drag to reorder. A product with no photo saves fine and looks unfinished on the online store, so add at least one. Category, under the photos, is a choice from the standard list and optional.

2. Set the price

First, under This product, Has variants is off, which is what a first product usually is and what the rest of this page follows; on, each combination gets its own price and stock in the Variants section instead.

Under Pricing, Price is what customers pay. The line under it, Compare-at price, cost and tax, opens to the rest: a Compare-at price shown struck through beside the real one, a Cost per item for you alone (fill it in and Profit and Margin show beside it), and whether the product is charged tax.

Further down, Order quantity limits set the minimum and maximum per order; leave them empty for no limit. Add-ons are extras offered with the product, on the Scale plan.

3. Say how much you have

Under Inventory, Track quantity is on by default and the form shows your default location with an opening stock of zero; Add location brings in the others. Type what you have on the shelf. If the product comes in sizes or colours, choose Add options under Variants and type the values; each combination gets its own price and stock, which add and edit a product covers in full.

4. Choose where it is sold, and save

On the right, Status starts as Draft: the product is saved but not on the online store. Choose Active when it is ready to sell. Under Publishing, Online store is on, which is where it appears once active. Organisation takes a vendor, collections, a size guide, tags and a badge, all optional.

Choose Save product at the top right. Started from the checklist, you are back on Home with the row ticked; started from Products → Add product, the saved product opens. The product is in Products → All Products from now on: under Active if you set it active, under Draft if not, and always under All.

If it does not work

• Save product does nothing but mark a field red: the title or the price is empty. The header says which.
• Please set a location and quantity for this product: stock tracking is on but no location is listed. Choose your location under Inventory, or switch tracking off for this product.
• A product with this name already exists in your store: choose a different title. Two products cannot share a name in one store, and that includes a product you archived, and a name that differs only in capitals or punctuation.
• Server error occurred. Please try again later: nothing was saved. Try once more; if it happens again, email us with the product's title and the time you tried, so we can find it in our logs.
• The product is not on the online store: its status is still Draft, or Online store under Publishing is off. Open the product and check both.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.