What each role can do

Four built-in roles on every plan. The owner can do everything, an admin runs the store but not its billing or team, staff handle products, orders and customers, a viewer only looks.

How it works

Available on every plan · Updated 13 September 2026

Also asked as: “staff cannot see settings” · “what can an admin do” · “viewer role” · “which role to give”

Every store has four built-in roles, on every plan. Settings → Team → Roles lists them, with how many people hold each and a View for the detail.

Roles & Permissions

The four roles

Role Who it is for What they can do
Owner the person who created the store everything, including billing, the team and deleting the store; not invitable
Admin someone who runs the store with you everything an owner can except billing, inviting or removing people, and deleting the store
Staff day-to-day help add and edit products, adjust stock, fulfil orders, edit customers, manage bundles, reviews and media; see discounts, analytics, pages and posts; cannot delete products, refund or cancel orders, or open settings, discounts, themes or the team
Viewer an accountant, a partner, an apprentice see every section, change nothing
The roles table

View on a role opens its detail, area by area, with exactly what the role can do in each: Staff's Orders row reads View and Fulfil, for example. The built-in roles cannot be edited there, only read.

Two things a role is not

  • A role is not a plan. A staff member on a Professional store can use the storefront editor because the store's plan includes it; on a Starter store nobody can, whatever their role. A page that says a plan is needed is about the store; a page that says you do not have permission is about your role.
  • A role does not follow you between stores. You can be an admin in one store and a viewer in another. The role is per store, set by that store's owner.

Choosing a role

Give the smallest role that does the job. Staff covers the shop floor; Admin is for someone who also changes settings, shipping or the storefront; Viewer is for anyone who needs to read the numbers and nothing else. On Scale you can make your own combination: see Custom roles.

If it does not work

  • Someone sees an upgrade prompt where you expected a permission: the feature is not in the store's plan. Check under Settings, Billing & Subscription.
  • A staff member cannot open Discounts or Settings: that is the Staff role. Make them an Admin if they need it.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.

Still stuck?

Email support@shoponent.com with your store name. We read and answer every message.

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