Custom roles

On Scale, build a role from the exact permissions you want, area by area, and assign it when you invite someone or change their role.

Available on Scale · Updated 22 October 2026

Also asked as: “create a role” · “give access to only products” · “custom permissions” · “role for a warehouse worker”

The four built-in roles cover most stores. When they do not, Scale lets you define your own: a name, an optional description, and an access level for each area of Admin. Settings → Users → Roles lists your custom roles beside the built-in ones; below Scale it says custom roles are on Scale.

Roles below Scale

Create a role

Choose Create role. The role is its own page:

  • Details: a Name, which appears in the role list when you add a user, and an optional Description.
  • Access: every area of Admin, products, inventory, bundles, orders, customers, reviews, analytics, discounts, files, blog, shipping, settings, integrations, themes, pages, notifications, users and billing. Each starts at No access; choose the level you want per area.
Create role

Choose Save, and the role is in the Role list when you add a user or change one.

Editing and deleting

A role's row opens it for editing; a change applies to everyone who holds it the next time they load a page. Delete role, at the foot of its page, asks you to confirm.

If it does not work

  • Create role is missing: the store is not on Scale. The Roles tab says so.
  • You want a custom role to edit menus: menus are not one of the areas a custom role offers; the built-in Admin role can edit them.
  • Someone with the role cannot see an area: the area is at No access in the role. Edit the role, not the person. The sidebar greys a section they cannot open and shows a padlock beside it, so the section is visible without being reachable.
  • A button they expected is missing, or greyed with a sentence under it: Admin offers exactly what the role allows, action by action. An order, for example, is four separate permissions: fulfilling it, changing it, cancelling it and refunding it. A role can have one without the others, and a verb it does not have says which permission it wants.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.

Not selling on Shoponent yet?

Create your store and follow the setup checklist. Everything in this help centre applies from your first day.

Still stuck?

Email support@shoponent.com with your store name. We read and answer every message.