Available on every plan · Updated 27 October 2026
Also asked as: “where do I see my sales” · “how is my store doing” · “my sales chart is empty” · “change the date range on analytics” · “what is average order value” · “sales by branch” · “where is the location filter on analytics” · “which channel sold the most” · “how many people visit my store” · “what is my conversion rate” · “who are my returning customers”
Analytics → Overview in the sidebar is the "how am I doing" page. Everything on it answers for one date range, which you pick once at the top, and for your whole store.
Analytics is on every plan.
Pick the range first
The menu at the top of the page holds the ranges in four groups:
- Recent: Today and Yesterday.
- To date: This Week, This Month and This Year, each running from the start of that period up to now.
- Rolling: Last 7, 30 and 90 whole days, counting back from today.
- Complete: Last month, the previous calendar month in full, for when you are closing a period rather than watching one.
Custom range, at the bottom, takes any two dates instead. Days begin and end at midnight in your store's own time zone, so "Today" means your today. The page's heading is the range you picked, and the line under it says which dates that is and which period it is compared with.
A range your plan's history window cannot reach is greyed out and marked "(upgrade)"; see Reports, and what your plan includes.
How much you sold
The top of the page is the answer:
- Total sales: what shoppers were charged on paid orders in the range, less anything you refunded in it. The line beneath compares it with the period before, or says why there is nothing to compare with.
- Paid orders and Avg order: how many paid orders that was, and what one was worth on average.
- Taken each day: the total sales for each day of the range, or each week or month for a long range.
The button in the corner of that panel changes how the panel looks. It changes no figure.
Under it, one line shows how the total is made, in the order an accountant reads it: gross sales, less discounts and refunds, is net sales; net sales plus shipping and tax is total sales. These are the same figures as the finance summary report for the same days.
Online store
Under that line, the Online store card counts the visits to your online store in the range.
- Online store visits: how many times someone arrived at your online store from outside it, from a link in WhatsApp, a search result or a typed address. Going from page to page is the same visit, and a reload, the back button or coming back from a payment page is not a new one. No cookie is used and nothing is kept about the shopper.
- Conversion rate: the orders placed through your online store's checkout, paid or not, out of those visits. Under 100 visits in the range it says it in words instead, such as "3 orders from 41 visits", because a rate on a handful of visits would mislead.
- Online store orders: those checkout orders. An order you create yourself in your admin is not one, because it did not come from a visit.
Online store visits, the link at the top of the card, opens the report that goes day by day.
What sold, who bought, where it sold
Three cards sit under the total, each with a link to the report that has every row.
- What sold: your best-selling products in the range, by what they sold for, and how many of each.
- Who bought: of the customers who paid for an order in the range, how many bought for the first time (New) and how many had bought before (Returning); the Returning customer rate, the share of them who had bought before, so never more than 100%; and the Amount spent per customer, what an average buyer has spent with you across their whole history, less refunds, as on your customer list. The New customers line under them shows first purchases across the range.
- Where it sold: your total sales by channel (your online store, WhatsApp, Instagram, in store, a marketplace). It names up to six, and says how many more there are in Sales by channel.
By location
A store with more than one location also gets By location, under the three cards: your total sales by the location each order was fulfilled from, the top five, with a link to Sales by location for the rest. Unattributed is orders with no location and no fulfilment yet.
Where it sold and By location split the same total, so each of them adds up to the Total sales at the top. A refund comes off the location and the channel of the order it refunds, on the day you sent it.
There is no location filter on this page: every figure on it is the whole store, and By location is where each location's share is. Home and your Orders list keep their own location selector.
Taking the figures away
Export, beside the date range, downloads the Sales over time report for the range on screen as a spreadsheet (CSV). It is included on Professional and Scale.
For the row-by-row version of anything on this page, use the link on its card, or Analytics → Reports in the sidebar. See Reports, and what your plan includes.
If it does not work
- Everything reads zero: check the range first. A store whose orders were last month shows nothing at all under This Month.
- The chart is flat but you have orders: the orders are probably not marked paid yet. Only paid orders carry money.
- A sale from the last hour is not there: the totals are rebuilt every hour, as the reports are, so the newest sales arrive within the hour.
- A location or a channel looks low, or is below zero: a refund comes off on the day you sent it, so a period can carry a refund for a sale made in an earlier one.
- You are looking for the location filter: there is none here any more. By location has each location's figure, and the whole page is your whole store.
Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.