Connect your Meta Pixel

Paste your own Pixel ID into Integrations, and your online store sends views, bags and purchases to your Meta dataset once a shopper accepts cookies.

Available on every plan · Updated 22 October 2026

Also asked as: “connect facebook pixel” · “meta pixel id” · “my purchases are not showing in events manager” · “retarget shoppers on instagram” · “where do I add my pixel”

Connecting your Meta Pixel lets your own Meta dataset see what shoppers do on your online store: which pages they open, which products they look at, what they put in their bag, and what they buy. The account stays yours: we never sign in to it, and we do not run any advertising for you. It is on every plan.

Before you start

You need your own Meta Pixel (a dataset in Meta Events Manager), and its Pixel ID, the number Events Manager shows for it.

Connect it

  1. Open Integrations in the sidebar, and type "Meta" into the search box to find it.

    Meta Pixel in Integrations

  2. Choose Connect. Its page opens with one box, Pixel ID, and the events it sends.

    The Meta Pixel page in Integrations

  3. Paste your Pixel ID and choose Connect Meta Pixel. The ID is checked as it is saved, so one in the wrong shape is refused there and then.

    The Pixel ID typed in

Once connected, the page shows Check it is working, with Open Events Manager: open your online store, then look at Test events in Events Manager.

What it sends, and when

Events sent lists every event, each with what it means: a page opened, a product viewed, a search, added to cart, checkout opened, payment chosen, and an order placed. They are sent from the shopper's browser, and only after the shopper accepts cookies in your cookie banner; see Settings → Customer privacy.

Server events (the Conversions API) are not sent yet; the page says so.

If it does not work

  • Nothing arrives in Events Manager: check the ID is the one for this dataset, open your online store, accept cookies, and look again with Open Events Manager.
  • Some shoppers never appear: they declined cookies, so nothing is sent for them. That is the shopper's choice.
  • You want to stop sending: open its page in Integrations, and disconnect it from the menu beside Save.

Email support@shoponent.com with your store name if anything here does not match what you see. We read and answer every message.

Not selling on Shoponent yet?

Create your store and follow the setup checklist. Everything in this help centre applies from your first day.

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Still stuck?

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